Upchurch Real Estate Now Recruiting Agents

Build Your Name.Not Ours.

You focus on selling. We handle the marketing — and your name goes on all of it.

Your Brand Out Front · Our Marketing Machine Behind You · Designed for the Agent

Walk In With The Box. Win The Listing.

Includedon the 85/15 plan · small fee on 90/10

On the 85/15 plan, a Listing Power Pack comes free with every listing you take — and it's branded twice over: to you as the agent, and to your seller's own home. Walk into the appointment and hand them a marketing box built for their house, before you've even signed — flyers, property brochures, just-listed cards, door hangers, thank-you cards, and business cards, all carrying your name and your face. It's how you show a seller, right there in their hands, exactly what you're going to do to market their home. No other agent walks in with that. (On the 90/10 plan, you can add the Power Pack to any listing for a small fee.)

Upchurch Real Estate Listing Power Pack — branded flyers, property brochures, just-listed cards, door hanger, thank-you cards and business cards, all featuring the agent's photo and contact info, shipped in a branded box

For-sale and open-house signs — free.

Includedon both plans

You start with a package of branded signs — a minimum of one for-sale sign and ten open-house signs, every one carrying your name, your face, your phone number, and your website. How big your for-sale package gets comes down to last year's production: the more you produced, the more we put in your hands.

Branded Upchurch Real Estate for-sale yard sign and open-house A-frame sign featuring the agent's name, photo and phone number in front of a home at dusk

Every closing becomes your next lead.

Includedon both plans

Every time you close, we print Just Sold postcards with your name, your face, your phone number, and your website — built to turn one sale into your next listing. On the 85/15 plan we mail 250 postcards on your behalf at no charge. On 90/10, 100 postcards are delivered to you to mail or hand out however you like. Every agent, every closing — the postcards go out.

Just Sold postcard branded with the agent's name, photo, phone number and website, featuring the sold home and its property details

Every listing, posted — across every stage.

Includedon both plans

We design the social posts for every one of your listings — Just Listed, Under Contract, Just Closed — branded to you and ready to publish on your own pages. You just post. The leads come to you, not the brokerage.

The agent's own branded website on a laptop plus Instagram and Facebook listing posts on phones, all under the agent's name and domain

A full suite of AI tools — built in, no extra cost.

Includedon both plans

These are URE's own AI tools — the kind agents elsewhere pay monthly for. Every URE agent gets the whole suite, free. Tap any one to open it.

URE Property Promoter — AI listing content generator

Property Promoter Free

Paste a listing link and generate weeks of Facebook, Instagram, story, and reel content — in under 60 seconds.

URE CMA Generator

CMA Generator Free

Drop a Canopy MLS CMA and get a polished, seller-ready market analysis branded to you — in about 60 seconds.

URE InspectionResponse tool

InspectionResponse Free

Upload the inspection report and get every issue sorted by severity, plus a ready-to-send negotiation response in minutes. (in beta)

URE AI Transaction Manager

AI Transaction Manager Free

Drop in your contract and never miss a closing — automated texts, emails, and deadline reminders keep every party on the same page.

14,000+ leads — buyers and sellers.

Includedon the 85/15 plan

This isn't a generic MLS feed or a cold list. It's a living pond of 14,000+ real buyer and seller leads already active in our market — calling, emailing, saving homes. On the 85/15 plan, these leads go to agents willing to put in the work to convert them, for a small referral fee. Do the work, close the deal, keep the client.

Upchurch Real Estate lead pond inside Sierra Interactive showing 14,000+ buyer and seller leads with call, text, and email activity

Door hangers & thank-you cards — provided for you.

Includedon both plans

Every listing comes with Just Listed and Just Sold door hangers to work the neighborhood, and every closing comes with thank-you cards that keep you top of mind. All designed, printed, and branded to you — your face, your name, your number on every piece.

Branded Just Listed / Just Sold door hanger and a Thank You card, both featuring the agent's photo and contact information

Business cards — digital and printed.

Includedon both plans

You get both: a digital business card you can text or QR-scan to anyone — it saves straight to their phone — and premium printed cards for in-person. Both branded to you, your photo and contact details on every one.

Agent's digital business card on a phone with a save-contact QR code, plus a stack of premium printed business cards, all branded to the agent

Pick the plan that fits how you work.

Two plans, real splits — pick the one that fits how you work.

$199 flat Broker Admin Fee — covers file storage and compliance. Transaction Coordinator services are available upon request.

You're URE. And you're eXp.

Your name, your brand, your marketing machine — that's URE, and it's what clients see. Behind it, you're licensed with eXp, one of the largest brokerages in the world. So you also get eXp's benefits, backing, and lead programs — for one small fee.

Leads

FastCAP (optional)

A structured six-week ramp program built to get you producing — daily live training and a proven prospecting framework.

  • Daily live coaching
  • Proven prospecting framework
  • Realtor.com leads during the program — and for a year after
  • No cost to participating agents
Leads

Making It Rain (optional)

Done-for-you paid ad campaigns. eXp’s team builds and runs your Google and Meta ads — you pick the budget and the market.

  • Campaigns managed for you
  • You set the budget and target area
  • No platform or setup fees
  • You own every lead you generate
More Leads

Revenos (optional)

eXp’s referral engine routes pre-vetted, high-intent leads to certified agents — you pay only when you close.

  • Corporate relocation & affinity leads
  • Military and investor programs
  • Pre-vetted, motivated buyers and sellers
  • A referral fee at closing — no upfront cost
Healthcare

Coverage options

Real health-insurance access through eXp — hard to come by as an independent agent.

  • Health plan options through eXp
  • Available to active agents
  • Access most independents can’t get
Technology

Full eXp stack

eXp’s complete technology platform and tools, included behind your URE brand.

  • Transaction & marketing tools
  • Revenue share + stock awards
  • Runs behind your own brand
Support & Network

Cloud + network

On-demand training and live support in eXp World, plus a national network standing behind your local name.

  • Live support in eXp World
  • On-demand training, anytime
  • A national network behind your local name

The eXp side runs $85/month and caps at $4,000/year (vs. eXp's standard $16,000). After the cap, small per-deal fees apply — URE covers most on any lead we hand you.

eXp Realty

What URE isn't.

Some brokerages won't tell you what they leave out. Here's what URE deliberately doesn't have — and why.

NOMandatory Floor Time. You're a professional, not a clerk.
NOMandatory Meetings. If it could've been an email, you'll get an email.
NOURE Monthly Fees or Desk Fees. You pay URE per deal — the only monthly cost is eXp's $85.
NOForced Brokerage Branding. Your name, image, phone, and website on the postcard — not ours.
What we DO have? Everything you actually need. Nothing you don't.
David Upchurch, Owner and Lead Broker, Upchurch Real Estate
From David, Personally

Real estate is a marketing business.

The agents who win in any market are the ones whose name comes up first — at the dinner table, in the school pickup line, in the neighborhood group chat — when someone is ready to buy or sell.

For 20+ years in Waxhaw, Weddington, and Marvin, I've worked at exactly that — building my name into this market through deliberate marketing every single year. I want to be the first name buyers and sellers in 28173 think of when they're ready to move.

What I've built — the marketing presence in this footprint, the buyer database, the local relationships — that's yours to build on the day you join URE. Your name on every piece, my groundwork under your feet. You don't start from zero. You build your business on the foundation I've spent two decades creating, and you put YOUR name on top.

If that's the business you want — to build YOUR name into the first one buyers and sellers in your area think of — let's talk. No pitch, no pressure. Just a candid conversation.

— David Upchurch, Owner & Lead Broker

Straight answers to the real questions.

The things producing agents actually want to know before they move.

What does URE cost me, all-in?
Your split — 90/10 or 85/15 — plus a flat $199 Broker Admin Fee per closed deal. That's the URE side. No URE monthly fees, no desk fees, no marketing charges for everything shown on this page. On the eXp side: $85/month, capping at $4,000/year (versus eXp's standard $16,000 cap), with small per-deal fees after you cap — and URE covers most of those on any lead we hand you.
Do I have to rebrand myself under URE?
The opposite — that's the whole point. Every sign, postcard, door hanger, social post, and business card carries your name, your face, your phone number, and your website. URE is the machine behind you, not the brand in front of you.
How does the eXp piece actually work?
Your license sits with eXp Realty, one of the largest brokerages in the world — so you keep eXp's backing: revenue share, stock awards, health-coverage options, and the full technology stack. What clients see is you and URE. You get boutique marketing on the front end and national infrastructure behind it.
Who is this built for?
Licensed, producing agents in North Carolina or South Carolina — especially those working the Waxhaw, Weddington, and Marvin footprint who want their marketing done for them without giving up their identity to do it.
What happens to my current listings and pipeline?
Every transition is a little different depending on your current brokerage and what's pending. David walks through the timing, your active listings, and the logistics on the call — before you commit to anything.
Where do the leads come from?
Your own sphere stays yours at your full split. On the 85/15 plan, you can also work the Pond — 14,000+ active buyer and seller leads in our market — for a referral fee at closing. And through eXp you can opt into FastCAP, Making It Rain, and Revenos for even more lead flow.

Apply to Join URE

A few quick questions, then grab a time with David — built for licensed, producing agents.