Upchurch Real Estate
Upchurch Real Estate
A brokerage built for agents who want their business to feel like their own — not a franchise, not a downline, not a "team" they're forced to belong to.
Three things most brokerages promise. One that actually delivers.
You keep 90% on self-sourced business. No caps — your split applies to all GCI. No franchise royalty. No monthly fees. No desk fees. Pay only when you close.
Sierra Interactive CRM, Sierra School, AI Transaction Manager, CMA Generator. Saves the ~$400/month other brokerages charge agents to bring their own.
Every closing comes with branded Just Sold postcards, door hangers, and thank-you cards — plus a Pre-Listing Power Pack on every listing. Your face. Your name. Your phone number. Not URE's.
Every URE marketing piece is branded to YOU — not URE. Your headshot, your phone number, your story in front of the buyers in your market.
URE's AI social campaign builder — integrated with Sierra Interactive — drafts posts for every stage of your listing. Coming Soon. Just Listed. Just Sold. Your face, your name, your buyers engaging.
No tier hierarchy stunts. No quotas. Two plans, real splits, no caps.
$199 flat Broker Admin Fee (BAF) per deal — all-in, no separate E&O (covers file storage and compliance). No caps: your split applies to all GCI. Transaction Coordinator services are separate.
Included. Not "available as an add-on." Not "negotiated separately." Just included.
Drop the OTP PDF. Get a 35-task NC-specific checklist with deadlines pre-filled. 7 ready-to-send deal-stage emails. Daily reminders. Saves $300-400/deal vs. hiring a human TC.
Drop a Canopy MLS Quick CMA PDF. Out comes a polished multi-page CMA branded with your name and contact info. 60-second turnaround.
Full CRM + branded IDX website. Lead capture, drip campaigns, follow-up automation. Other brokerages: agents pay $200-400/month themselves.
Hundreds of self-paced video trainings. Updated regularly. Available 24/7 from any device. Included free.
Our 14,000+ buyer database in 28173. Your new listing goes in front of buyers already actively looking here — not a generic MLS feed.
Some brokerages won't tell you what they leave out. Here's what URE deliberately doesn't have — and why.
The agents who win in any market are the ones whose name comes up first — at the dinner table, in the school pickup line, in the neighborhood group chat — when someone is ready to buy or sell.
For 20+ years in Waxhaw, Weddington, and Marvin, I've worked at exactly that — building my name into this market through deliberate marketing every single year. I want to be the first name buyers and sellers in 28173 think of when they're ready to move.
What I've built — the marketing presence in this footprint, the buyer database, the local relationships — that's yours to build on the day you join URE. Your name on every piece, my groundwork under your feet. You don't start from zero. You build your business on the foundation I've spent two decades creating, and you put YOUR name on top.
If that's the business you want — to build YOUR name into the first one buyers and sellers in your area think of — let's talk. No pitch, no pressure. Just a candid conversation.
Pick whichever feels right. I answer my own phone.